Free-range heritage-bred turkeys are no longer the preserve of posh butchers. In fact this year you’ll find them at your local Lidl.
Last Christmas, British households spent an average of £223 on festive food and drink, according to the Centre for Retail Research. It’s a time when we all want to give our families the very best. And for most of us, the star of the show will be a plump whole turkey.
But which to choose? Experts agree that for flavour and succulence, a free-range traditional breed, like a Bronze turkey, is hard to beat. But if you think that means spending a small fortune, think again.
As TNP’s Head of Agriculture, Lionel Halls, explains: “We believe that if we get our birds’ welfare right, their superior taste and quality will come through automatically.”
So Lidl’s free-range turkeys are all reared to RSPCA Assured standards. They spend their days foraging for grubs, insects and berries in shady woodlands and open fields. Fresh food and water are always on hand, and at night, or in bad weather, they have the protection of airy barns, with plenty of fresh bedding, generous perches, and toys to peck and play with.
The birds grow slowly – and naturally – to full maturity, and develop a “double” breast, so you’ll find there’s plenty of succulent white meat to go round.
And like all of Lidl’s regular fresh British meat and poultry, dairy, fruit and vegetables, they’re Red Tractor Assured or RSPCA, which means strict food hygiene standards and full traceability – all without blowing the budget.