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About Delia Online


treehouse-delia01-23254Over the past four decades Delia Smith has informed, entertained and educated with recipes and information about food and cookery. Through her books, television series, newspaper columns and magazine work she has achieved an unmatched position of popularity in the UK: Delia has sold over 21 million copies of her books in total.

This relationship has been extended online. Launched in March 2001 by New Crane Internet (now NC Internet Ltd.), Delia Online quickly established itself as the UK's leading cookery site. We offer 2000 recipes drawn from Delia's cookery books, as well as new recipes developed specifically for the site, advice about ingredients and equipment and a cookery school that takes visitors through the fundamentals of cookery in Delia's straightforward way.

NC Internet Ltd is owned by Delia and her husband Michael Wynn Jones and was formerly part of New Crane Ltd, publisher of Sainsbury's Magazine, and New Crane Communications, a food marketing and design solutions company. NC Internet Ltd is now run as an independent company.

Major Awards

NetObserver Seal of Excellence - Spring 2013
Independent certification from Harris Interactive, the NASDAQ listed global market research company well known for the Harris Poll.This award is based on overall satisfaction with the site, intention of revisiting the site and recommendations to family and friends, judged by users of the site and benchmarked against other websites in the food and cookery category.

NetObserver Seal of Excellence
Delia Online was presented with this award in spring 2011, 2012, 2013

Gold Web User Award
Best Christmas Cookery Website in both 2001 and 2002.

Best New Site
New Media Age March 2001

Delia Online Audience

Passionate food lovers, the Delia Online audience enjoy good food, good wine and regularly share their cookery knowledge with other Delia Online community members. Capturing three generations of women - food-loving singles, busy mums who juggle family and work and empty nesters - they are all keen followers of Delia's straightforward approach to cooking. Delia Online offers an attractive audience for advertisers to communicate with when seeking to engage with food-loving opinion formers.

Delia Online Traffic

Monthly Page Views - 4.2 million
Monthly Sessions - 2.5 million
Monthly Users - 1.9 million
Registered Users - 566,622

Source: Google Analytics, (average monthly figures for 2014), NetObserver 2013

80% are women
63% are aged 35-55+
61% are ABC1
91% access the internet from home

Harris Interactive, July 2013

60% of members cook a new recipe more than three times per month
52% of members cook from scratch every day
60% of members regularly shop for groceries once a week

Delia Online Banner Advertising and Promotional Opportunities

Display Banner Advertising (National)
Content integration
Advertorial Promotions
Competitions & give-aways
Email marketing

To contact the Delia Online team:

Display Banner Advertising, Sponsorship, Content Integration, Advertorial Promotions and Competitions

Please contact Lorraine Adams, Advertising & Promotions Manager on 07941 561923, or via email

For social media queries, please contact Charlie Wilson:

For general feedback about the site and technical queries please email


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