About Delia Online
Over the past four decades Delia Smith has informed, entertained and educated with recipes and information about food and cookery. Through her books, television series, newspaper columns and magazine work she has achieved an unmatched position of popularity in the UK: Delia has sold 21 million copies of her books in total. Her biggest selling book Delia Smith's The Winter Collection (1995) sold 2 million copies in hardback and remains the biggest selling non-fiction title of all time.
This relationship has been extended online. Launched in March 2001 by New Crane Internet (now NC Internet Ltd), www.deliaonline.com quickly established itself as the UK's leading cookery site. We offer more than 1400 recipes drawn from Delia's cookery books, as well as new recipes developed specifically for the site, advice about ingredients and equipment and a cookery school that takes visitors through the fundamentals of cookery in Delia's straightforward way.
NC Internet Ltd is owned by Delia Smith and her husband Michael Wynn-Jones and was formerly part of New Crane Ltd, publisher of Sainsbury's Magazine, and New Crane Communications, a food marketing and design solutions company. NC Internet Ltd is now run as an independent company.
Site Awards
Netobserver Seal of Excellence - Spring 2011
(independent certification based on overall satisfaction with the site, intention of revisiting the site and intention to return to the site as judged by users of the site and benchmarked against the Netobserver norm)
Gold Web User Award
Best Christmas Cookery Website in both 2001 and 2002.
Best New Site
New Media Age March 2001
Delia Online Audience
Passionate food lovers, the Delia Online audience enjoy good food, good wine and regularly share their cookery knowledge with other Delia Online community members. Capturing three generations of women - food-loving singles, busy mums who juggle family and work and empty nesters - they are all keen followers of Delia's straightforward approach to cooking. Delia Online offers an attractive audience for advertisers to communicate with when seeking to engage with food-loving opinion formers.
Delia Online Traffic
Average Monthly Page Views - 5,145,508
Average Monthly Unique Visitors (loyal) - 1,802,099
Registered Users - 422,206
Source: Google Analytics, October-November 2011, TradeIT October 2011
80% are women
63% are aged 35-55+
61% are ABC1
91% access the internet from home
Harris Interactive, July 2011
60% of members cook a new recipe more than three times per month
52% of members cook from scratch every day
60% of members regularly shop for groceries once a week
Advanced survey, 2009
Delia Online Banner Advertising and Promotional Opportunities
Banner and button advertising
Sponsorship
Advertisement Promotions
Competitions & give-aways
Email marketing
To contact the Delia Online team:
Write to us at:
Delia Online
NC Internet Ltd
PO Box 1124
Knaphill
GU21 9AA
Advertising, Sponsorship, Promotions and Competitions
Please contact Lorraine Adams, Advertising & Promotions Manager on 07941 561923, or via email lorraine.adams@deliaonline.com
Business, Technical, Marketing, PR and E-Commerce
Please contact Nikki Dance, Business Manager, on 01483 858378 or via email nikki.dance@deliaonline.com
Editorial, product samples for food news page, press releases and events
Please contact Editor by email editor@deliaonline.com or by post:
Delia Online
King Row Hall
King Row
Shipdan
Norfolk
IP25 7RW
For general feedback about the site, please email feedback@deliaonline.com
For general enquiries about the site, please email enquiries@deliaonline.com
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